Slotegrator is pleased to present you with a brief history of one of today’s iGaming industry leaders – NetEnt. It was founded in Sweden – a country famous for its conservatism, and at the same time for its innovative developments, the highest quality of everything that is produced there – from cars to furniture. Sweden is also renowned for its talented citizens, from top designers and musicians to software developers. Bollywood casinos – only original slot machines from global manufacturers.
So, in 1996, a group of three talented enthusiasts formed Net Entertainment. Then the name was shortened to NetEnt for simplicity. The first six years, without much success, the company specialized in creating software for sports betting, as well as its own gambling projects on the Internet. But this time was not in vain – a huge amount of knowledge and development has been accumulated, a professional team of marketers, designers and programmers has been formed.
WORLD’S GLORY. HOW DID IT HAPPEN?
In 2000, the company launched its first online casino with its software. And in 2002, NetEnt made a breakthrough by launching its virtual casino platform, CasinoModule. One of the factors of success was the ability to easily, simply and cost-effectively integrate this NetEnt software into existing online casino sites. This began the active process of integrating games of this developer to the portfolio of online gambling sites around the world.
A distinctive feature of CasinoModule was the fact that the first software for online casinos was written on the platform Java. Of course, today all the developer’s gaming software is based on Flash, as the latest trends demand. But, nevertheless, in the history of iGaming company NetEnt left a bright imprint as a creator of slot machines based on Java.
In 2005, NetEnt is licensed by the Malta Gambling Commission. This allows the company to guarantee customers the honesty and safety of the software it produces. Therefore, NetEnt decides to sell its casino and focus solely on software development.
In 2006, the company won the award for best product of the year. It was the browser complex CasinoModule, which was noted for the ease of operation, ergonomics, ease of configuration, rich functionality and full slots.
In 2009, shares NetEnt listed on the Stockholm Stock Exchange.
In 2011 we developed a mobile platform called NetEnt Touch. At the end of the year, the first games adapted for iOS and Android mobile devices are launched. Thus began the era of mobile casinos. The first slots adapted for mobile platforms have become the most popular at the time: Gonzo’s Quest, Jack Hammer and Blackjack.
In 2012, NetEnt announced the launch of its Live Casino with live dealers.
2013 saw the official launch of the first Live Casino and the first Live Games, which can be played on both computers and mobile devices.
2014 was a record year for NetEnt: the total number of transactions during this period exceeded the figure of 21,400,000,000; more than 30 signed partnership agreements with major companies such as: Betfair, bwin.party, Rational Group, etc. In the same year, the company launched its first desktop and mobile game written entirely in HTML5. By the end of 2014, NetEnt had an estimated market value of €1 billion.
In 2015, NetEnt expanded its global expansion significantly: it entered the US market and was licensed to operate in Spain and the UK. NetEnt games also appeared in land-based slot machines for the first time: at William Hill betting outlets in the UK. At the height of its popularity, NetEnt celebrated its 20th anniversary in 2016. Today, the company has offices in different parts of the world: Sweden, Ukraine, Malta, Gibraltar, New Jersey and this is not the limit.